Goody's, Tums Renew Sprint Cup Race Sponsorships

One of the most enduring relationships in NASCAR grew a little stronger today with the announcement that Goody’s^® Headache Powders and TUMS^® are renewing their sponsorship of the spring and fall Sprint Cup races at Martinsville Speedway through the 2012 season.

Goody’s sponsorship of the spring race will continue with the Goody’s Fast Pain Relief 500 while TUMS will extend its sponsorship of the fall race with the TUMS Fast Relief 500.

"I am overjoyed that these two iconic brands are extending their partnership with Martinsville Speedway, a race track we have been coming to for Goody’s since 1977. Our partnership with Martinsville is unique in the sport, bringing together great brands with a classic American speedway to present true race fans with "old school racing" at its best,” said Darren Singer, Vice-President of Marketing, OTC Wellness, GSK.  “For over 33 years, stock car racing has been the centerpiece of the Goody's Headache Powders business, signified by our lifetime partnership with "The King," Richard Petty, and our commitment to Martinsville Speedway. There is no better analogy for the fast relief Goody's provides for your worst headaches, than the speed and intensity of short-track racing at Martinsville.

“In 2008, we introduced another of our fast relief brands to Martinsville race fans – TUMS, a classic American brand.  Based on the great results we are seeing in our Sprint Cup race sponsorships and activation, we are renewing our sponsorship of both Sprint Cup races with Martinsville Speedway through 2012. With Goody's sponsoring the Goody's Fast Relief 500 in the spring, and TUMS sponsoring the TUMS Fast Relief 500 in the fall Chase race, these events will showcase our commitment to Martinsville and loyal NASCAR fans!"

The sponsorship extensions are another chapter in a decades-long history between GlaxoSmithKline (GSK) Consumer Healthcare (makers of Goody’s and TUMS) and the historic half-mile oval. The two joined forces in 1983 when Goody’s Headache Powder first sponsored the Goody’s 500 at Martinsville Speedway. Since then Goody’s and TUMS have sponsored a total of 23 races in several different divisions at Martinsville Speedway.

TUMS, the number one antacid in America, has been the sponsor of the fall event at Martinsville since 2008.

“There aren’t many folks in racing who can say they have been together as long as Martinsville Speedway and GSK Consumer Healthcare,” said Martinsville Speedway President W. Clay Campbell. “But it doesn’t surprise me. It’s a great combination. We all are focused on the same thing, keeping our customers happy.”

This year’s Goody’s Fast Pain Relief 500 is scheduled for Sunday, March 28 and the TUMS Fast Relief 500 is set for Sunday, October 24.

This is Goody’s Country
Goody’s entered NASCAR in 1977 and currently holds the record as the longest non-automotive sponsor in the sport.

In addition to sponsoring the Goody’s Fast Relief 500 at Martinsville Speedway for the next two years, Goody’s sponsors the Goody’s Headache of the Race Award and the Goody’s Fast Relief Zone. The Goody’s Headache of the Race Award is given to the driver who suffers the worst luck in each week’s Sprint Cup and Nationwide races. The Goody’s Fast Relief Zone is an interactive NASCAR experience for fans to enjoy and sample Goody’s Headache Powders at select NASCAR races, including the next two Goody’s Fast Relief 500 races at Martinsville.

Goody's also enjoys long-standing relationships with "The King" Richard Petty, and Tony Stewart.

TUMS at the Track
In response to the overwhelming feedback from the fans, NASCAR community and motorsports industry, all fans attending the 2010 TUMS Fast Relief 500 on Oct. 24 will serve as the “Official Starter” for the event.  All fans attending the event will receive a commemorative green flag when they arrive and, following the lead of the NASCAR flagman, participate in the official start of the race.  More than 64,000 fans served as the "Official Starter" at last year's event.

TUMS also has sponsorship agreements with Earnhardt Ganassi Racing (No. 42 Chevrolet driven by Juan Pablo Montoya) and Michael Waltrip Racing (No. 00 Toyota driven by David Reutimann).  Those agreements include primary and associate sponsorships opportunities during the 2010 NASCAR Sprint Cup Series season.

GlaxoSmithKline Consumer Healthcare is one of the world’s largest over-the-counter consumer healthcare products companies. Its more than 30 well-known brands include the leading smoking cessation products, Nicorette^® and NicoDerm^®CQ®, and Commit®, as well as many medicine cabinet staples -- alli^®, Aquafresh^®, Sensodyne^®, and TUMS^® -- which are trademarks owned by and/or licensed to GlaxoSmithKline Group of Companies.

GlaxoSmithKline – one of the world’s leading research-based pharmaceutical and healthcare companies – is committed to improving the quality of human life by enabling people to do more, feel better and live longer. For further information please visit www.gsk.com.