Kyle Larson Helps Paint Martinsville Speedway's Curbs Pink for Breast Cancer Awareness

Kyle Larson joins breast cancer survivors to paint the curbs pink for the Goody's Headache Relief Shot 500 on Nov. 1.

In what has become an annual tradition at the only short-track in the Chase for the NASCAR Sprint Cup, breast cancer survivors joined Sprint Cup Series driver Kyle Larson and Martinsville Speedway President Clay Campbell in painting the curbs pink for the Goody’s® Headache Relief Shot® 500 on November 1.

The event to raise breast cancer awareness is a part of Team Chevy and the American Cancer Society’s #IDriveFor social media campaign.

“To paint them pink and help them stand out even more definitely helps raise awareness for breast cancer,” Larson said. “To be able to come here and play a small part to help those families beat it is pretty cool.”

This marks the second year Martinsville Speedway has had a driver on hand to help paint the curbs, but pink curbs in October is something that dates back even longer.

“We’re honored to be able to use our iconic curbs in this way to promote Breast Cancer Awareness month,” Campbell said. “We all know someone who has been diagnosed with this terrible disease.

“I’m very pleased that on November 1, millions of people will see these pink curbs and be reminded that we all can play a part in finding a cure. We’ve done this for a number of years and will continue to each year.”

Breast Cancer Survivor and Martinsville resident Vera Penn was on hand to help paint the curbs.

Penn said while having a support network of close friends and family is important, knowing that there is a much bigger audience behind her helps get through a difficult time.

“It makes you feel so special,” she said. “This is a time that there is hurt, pain, anger and to have someone like Kyle stand up and represent, it means a lot to everyone who is going through this.

“The more support we get, the better off we’ll all be.”

And more support and awareness is the reason for painting.

While the iconic curbs will be painted pink to start the race, Larson said because of the unique short-track design of Martinsville, they won’t stay that way.

“I’m sure everybody clips the curb at some point during the race,” he said. “I’m sure I’ll be down there and hit it a couple of times, but I’ll try my best to stay off of them.”

Penn also took the opportunity to let people know the importance of getting an annual breast cancer screening.

“I skipped a year. I figured I’d be fine. The next year the doctor had to tell me I had breast cancer,” she said. “It’s very important. Don’t take it for granted that you’re okay. I felt fine, but I wasn’t okay.”

In addition to the pink curbs, a pink Chevy SS will pace the field in the Goody’s® Headache Relief Shot® 500 and Team Chevy will donate $350 to the American Cancer Society for every caution lap run during the race.

In last year’s Goody’s Headache Relief Shot 500 there were 105 caution laps.

Adult ticket prices for the Goody’s® Headache Relief Shot® 500 start at $45. Seats in the Bill France Tower are only $50.

Ticket prices increase the week of the race.

The Goody’s® Headache Relief Shot® 500 is the first race in the Eliminator Round of the Chase for the Sprint Cup.

Tickets to the Goody’s® Headache Relief Shot® 500  on November 1, the Kroger 200 on October 31 and the Virginia Lottery Pole Day on October 30 are on sale and can be purchased by calling 1.877.RACE.TIX or purchased online at

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