It wasn’t just the fans in the stands that were glued to the ValleyStar Credit Union 300 at Martinsville Speedway last Saturday night, as more than 18,000 people tuned into the Motor Racing Networks live coverage from the event on MRN’s digital platforms.
The race, the first held under Martinsville Speedway’s new LED lighting system, also marked the first time the Motor Racing Network covered the event live.
“We wanted this night to be special, as you only get one shot at the first anything, and so we brought MRN in to the fold to enhance the fan experience at the track and to give the people who couldn’t make it an opportunity to follow the action.” Martinsville Speedway President Clay Campbell said. “The number of people that tuned in to the race shows how important event is to not only the people in attendance, but across the country.
“By having MRN call the action, we were able to take in nationwide and I think the numbers show that.”
The race, NASCAR’s biggest, richest and most prestigious Late Model Stock Car race, saw Timothy Peters hold off 2017 Whelen All-American Series National Champion Lee Pulliam for the victory in the historic debut of the Speedway’s new LED lighting system.
“We knew this race was a big deal to race fans, but these numbers far exceeded our expectations,” MRN President David Hyatt said. “To have 18,000 people tune in is huge. That’s more unique digital impressions than we get for some of our national touring series coverage. It was a historic night at Martinsville Speedway and I was honored that Clay asked us to be a part of it.”
Racing returns to Martinsville Speedway October 27-29 for the First Data 500 race weekend.
The action starts on Friday with practice for Saturday’s Texas Roadhouse 200 presented by Alpha Energy Solutions NASCAR Camping World Truck Series race.
All children 12-and-under are admitted free to the Texas Roadhouse 200 presented by Alpha Energy Solutions.
The action continues on Sunday with the First Data 500 Monster Energy NASCAR Cup Series race.
The First Data 500 is the first race in the Round of 8 of the Monster Energy NASCAR Cup Series Playoffs. If the winning driver is in the Playoffs, he or she would be the first to clinch a spot in the Championship race at Homestead-Miami Speedway. Last fall, Jimmie Johnson won his ninth grandfather clock, on the way to winning his record-tying seventh NASCAR Cup Series championship.
Tickets for the both races are on sale and may be purchased by calling 877.RACE.TIX or online at www.martinsvillespeedway.com.