Richard Petty ruled Martinsville in the 1960s and 1970s.

1960: Richard Petty picks up the first of many wins for him at Martinsville, winning the Virginia 500 on April 10. Also on that day, Martinsville unveiled the first enclosed, air-conditioned press box on the circuit, first used on April 10, 1960 in a race won by Richard Petty in a Plymouth.

1973 : Speedway joins Motor Racing Network of Daytona Beach, FL. MRN’s first broadcast from Martinsville was on April 29, 1973, won by David Pearson in a Mercury.

1973 : Hollywood comes to the track, filming the climactic race of a film at the speedway, using live action scenes from the Old Dominion 500 on September 30, 1973, won by Richard Petty in a Dodge. The movie also included staged action during the month of October. The movie was called "The Last American Hero," and was based on the life of junior Johnson.

1976 : In the fall, Earles installs several lanes of concrete in the turns on both ends of the track to prevent pavement problems. The concrete lanes are still in use today and have only been replaced once.

1978 March : NBC tapes 1978 Dogwood 500 Modified and Late Model Sportsman races for showing on its “Sports World,” series. It was the first race televised nationally from Virginia, on March 12. 1978. Richie Evans won the Modified race and Sonny Hutchins the Late Model Sportsman.

1978 : Martinsville builds a new press box and turns old press box into first enclosed, air-conditioned scorer's stand on the tour. First used for a Winston Cup event at the Virginia 500 on April 23, 1978. The race was won by Darrell Waltrip in a Chevrolet.