Blue-Emu, NASCAR & Martinsville Speedway to Honor Frontline Healthcare Workers at Sovah Health – Martinsville on Monday, June 8.

MARTINSVILLE, Va. (June 05, 2020) – In advance of the Blue-Emu Maximum Pain Relief 500 NASCAR Cup Series race, Blue-Emu, NASCAR and Martinsville Speedway (Martinsville) will honor frontline healthcare workers at Sovah Health – Martinsville as they continue to battle the effects of COVID-19 in Martinsville and Henry County, Va. on Monday, June 8 at 2 p.m.

Sovah Health – Martinsville CEO Dale F. Alward will be joined by Martinsville Speedway President Clay Campbell and NASCAR Hall of Famer Rusty Wallace on behalf of Blue-Emu for the special event. Wallace will lead a parade of NASCAR haulers around the Sovah Health – Martinsville campus driving Martinsville’s Ford Mustang Pace Car. All four will be available for media opportunities following the event.

For over three decades, Sovah Health – Martinsville has served as the official healthcare provider for the track. In 2020, the facility is celebrating its 50th year of continuous operation in Martinsville, Va.

“We are grateful to join our entitlement partner Blue-Emu to recognize local frontline healthcare workers at Sovah Health – Martinsville,” said Campbell. “Sovah Health is a long-time valuable partner with the speedway, so we’re honored to recognize their sacrifices to care for our community during their 50th anniversary celebration.”

In addition to the parade, Blue-Emu will provide employees with samples of Blue-Emu products and serve a meal for employees of the 220-bed facility located approximately 15 minutes away from the speedway.

“We are proud to support the community involvement that has encompassed the Blue-Emu Maximum Pain Relief 500,” said Ben Blessing, EVP of Marketing, Blue-Emu. “It is purely humbling to be a part of such an incredible group of people banning together to provide for those in need.”

The event at Sovah Health – Martinsville was part of a full day of activities involving NASCAR in the region. Earlier in the day the NASCAR Transportation team made a stop in Greensboro, N.C. to visit Mack Truck headquarters. Mack Trucks is an official partner with NASCAR and the visit was part of NASCAR recognizing essential and front line workers.

Campbell was in Greensboro to thank all the drivers of Mack Trucks for their continued efforts to keeps products and goods moving throughout the country as efforts continue to battle the COVID-19 pandemic.

The Blue-Emu Maximum Pain Relief 500 will be the first Cup night race in the 73-year history of Martinsville. The race will be run without fans in attendance, and will be broadcast nationally on FS1, MRN, and SiriusXM NASCAR Radio on June 10 at 7:00 p.m.


Martinsville 2020 Season

The final stop for the 2020 NASCAR Cup Series, NASCAR Xfinity Series, and NASCAR Gander RV & Outdoors Truck Series championships will lead through Martinsville on Oct. 30 to Nov. 1. “The Short Track” will host the penultimate races for the NASCAR Cup Series with the Xfinity 500 on Sunday, Nov. 1, NASCAR Xfinity Series on Saturday, Oct. 31, and NASCAR Gander RV & Outdoors Truck Series on Friday, Oct. 30.

The ValleyStar Credit Union 300, the nation’s biggest, richest and most prestigious NASCAR Late Model Stock Car race, will return for an evening of intense competition at Martinsville on Saturday, Sept. 26

Tickets are available for purchase in-person at the Martinsville Ticket Office, via phone at 877-RACE-TIX, or online at

Stay connected to Martinsville Speedway on Facebook, Instagram, Twitter, YouTube, and by downloading the Martinsville mobile app for Apple or Android.

About Martinsville Speedway

Founded by H. Clay Earles in 1947, Martinsville Speedway is the only NASCAR track to host NASCAR Cup Series races every year since its inception in 1949. At .526 miles in length, “The Short Track” annually hosts two NASCAR race weekends featuring the NASCAR Cup Series, along with NASCAR Xfinity Series and NASCAR Gander RV & Outdoors Truck Series races in the fall. Martinsville Speedway also annually hosts the ValleyStar Credit Union 300, the nation’s biggest, richest and most prestigious NASCAR Late Model Stock Car race. For more information about Martinsville Speedway, visit

About NFI Consumer Products, Blue-Emu®

Nutrition & Fitness, Inc. (NFI Consumer Products) is an innovative consumer products company that manufactures, markets, and distributes the Blue-Emu® line of products for muscle, joint and skin conditions. Blue-Emu® products are made with real emu oil. In January of 2014, Gregory Pharmaceutical Holdings, Inc. purchased NFI Consumer Products and quickly capitalized on the Blue-Emu® following amongst consumers and expanded their advertising efforts to further accelerate the growth of the Blue-Emu® product line. In June 2014, Original Blue-Emu® Super Strength cream was recognized as the #1 selling over-the-counter muscle and joint cream in the United States. Under the leadership of CEO, Susan Gregory and guidance from EVP of Marketing, Benjamin Blessing, NFI has expanded the Blue-Emu® product line to include Blue-Emu® Continuous Pain Relief Spray, Blue-Emu® Maximum Arthritis Pain Relief Cream, and Lidocare and Blue-Emu® Pain Relief Patches. Today, NFI Consumer Products distributes the emu oil-based Blue-Emu® products throughout the United States, primarily through mass merchandisers, supermarkets and drug stores. The company currently distributes the Blue-Emu® product line through various retailers representing over 50,000 retail outlets. For more about Blue-Emu® by NFI, please visit

Martinsville Speedway Media Contact:

Tim Southers, Director of Communications

[email protected], 276-956-7202