MARTINSVILLE, Va. (March 22, 2021) – Martinsville Speedway and Cook Out announce a partnership on the entitlement of the spring NASCAR Xfinity Series Dash 4 Cash race on April 9. Cook Out, one of the fastest growing family-owned restaurant chains in the nation, will also become the Official Quick Service Restaurant of Martinsville Speedway. The official name of the spring Xfinity Series race at Martinsville Speedway will be the Cook Out 250.
“Cook Out has been serving fresh burgers, barbecue, hot dogs and shakes to NASCAR fans across the south for over 30 years, so we are proud to welcome them as an official partner of Martinsville Speedway,” said Martinsville President Clay Campbell. “We look forward to Cook Out helping us fire up the NASCAR Xfinity Series over our spring race weekend with the Cook Out 250.”
On Friday, April 9, the future stars of NASCAR will compete in the Cook Out 250 Xfinity Series race under the lights at 8:00 p.m. The race will also be the first race in Xfinity’s Dash 4 Cash. The track last hosted a spring Xfinity Series race from 1982 to 1994. This will mark the first spring Xfinity Series race at Martinsville since 1994, and its first-ever at night.
To download the Cook Out 250 logo, click here.
Cook Out will have a substantial presence with at-track signage this race season at Martinsville Speedway. As part of the partnership, Cook Out will have additional sponsorship rights with Martinsville for point-of-sale, advertising collateral, in-market promotions, consumer sweepstakes and integrated digital campaigns. The brand is also an official partner with NASCAR legacy tracks, Darlington Raceway and Richmond Raceway; including the entitlement for the 72nd running of the Cook Out Southern 500®, which will launch the NASCAR Cup Series Playoffs for the second consecutive year on Sunday, Sept. 5.
“We are excited and thankful to expand our NASCAR partnership with the Cook Out 250 at Martinsville Speedway, a track that’s close to home,” said Jeremy Reaves, CEO, Cook Out.
Since opening its first restaurant in Greensboro, N.C., Cook Out is known for its fresh burgers, barbecue, hot dogs and shakes as part of the “best combos in town.” The restaurant chain has since grown to nearly 300 locations across 10 states (Alabama, Georgia, Kentucky, Maryland, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia).
To learn more about Cook Out and find the nearest location, visit cookout.com.
2021 NASCAR Season
Martinsville will host its first-ever three race weekend of night races on April 8-10. For the first time since 2010, the NASCAR Whelen Modified Tour will compete in the Virginia is for Racing Lovers 200 on Thursday, April 8. Martinsville will host a Cook Out 250 NASCAR Xfinity Series Dash 4 Cash race on Friday, April 9 at 8:00 p.m. and the Blue-Emu Maximum Pain Relief 500 NASCAR Cup Series race on Saturday, April 10 at 7:30 p.m.
Martinsville will once again host the penultimate races of the NASCAR Cup Series, NASCAR Xfinity Series, and NASCAR Camping World Truck Series seasons on Oct. 30-31. On Saturday, Oct. 30, Martinsville will host a doubleheader with the NASCAR Camping World Truck Series Playoff race at 1:00 p.m. and the Dead On Tools 250 NASCAR Xfinity Series Playoff race at 6:00 p.m. The NASCAR Cup Series’ Championship 4 will be set in the Xfinity 500 on Sunday, Oct. 31 at 2:00 p.m.
The ValleyStar Credit Union 300, the nation’s biggest, richest and most prestigious NASCAR Late Model Stock Car race, will return for an evening of intense competition on Sept. 25.
About Cook Out
It has been 31 years and counting since Morris Reaves first spoke, “Welcome to Cook Out! May I take your order, please?”. Cook Out is still owned and operated by The Reaves Family and headquartered in Thomasville, N.C.
The Reaves family takes great pride in serving premium quality food, day-in and day-out. All of our meat is ground and pattied every single day, loaded on a truck every single day, delivered to each individual store location, every single day and cooked fresh every single day. This where the motto was born, “Always Fresh, Never Frozen.” Cook Out has been proudly serving great, fresh food since day one. For more information on Cook Out, visit cookout.com.
About Martinsville Speedway
Founded by H. Clay Earles in 1947, Martinsville Speedway is the only NASCAR track to host NASCAR Cup Series races every year since its inception in 1949. At .526 miles in length, the track annually hosts two NASCAR race weekends featuring the NASCAR Cup Series, along with the NASCAR Xfinity Series and/or NASCAR Camping World Truck Series. Martinsville Speedway also annually hosts the ValleyStar Credit Union 300, the nation’s biggest, richest and most prestigious NASCAR Late Model Stock Car race. For more information about Martinsville Speedway, visit martinsvillespeedway.com.
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series (NASCAR Advance Auto Parts Weekly Series) and three international series (NASCAR Pinty’s Series, NASCAR Peak Mexico Series, NASCAR Whelen Euro Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).