MARTINSVILLE, Va. (April 6, 2021) – In advance of the Blue-Emu Maximum Pain Relief 500 NASCAR Cup Series race, Blue-Emu, NASCAR and Martinsville Speedway honored frontline healthcare workers at Sovah Health – Martinsville with a NASCAR hauler parade led by NASCAR Hall of Famer Rusty Wallace and Martinsville Speedway President Clay Campbell.
“We are grateful to join with Blue-Emu to start our NASCAR spring race week by sharing our appreciation to the dedicated frontline healthcare workers at Sovah Health – Martinsville,” said Martinsville President Clay Campbell. “Sovah Health is a long-time valuable partner with the speedway, so we’re honored to recognize their sacrifices to care for our community during these unprecedented times.”
“I’m really excited to partner with our friends at Blue-Emu to honor all of the brave frontline healthcare workers at Sovah Health,” said seven-time Martinsville winner Rusty Wallace, “Martinsville Speedway has always been a special place for me and Sovah Health is definitely a special part of the community.”
After Wallace and Campbell led the NASCAR hauler parade around the Sovah Health – Martinsville campus in Martinsville Speedway’s Ford Mustang Pace Car, they were joined by Blue-Emu Executive Vice President of Marketing Ben Blessing and Sovah Health – Martinsville Interim Chief Executive Officer Tory Shepherd for a ceremony to share gratitude to frontline healthcare workers.
To download assets from today’s event, click here.
“So, we are once again super proud to support the community involvement that has encompassed the Blue-Emu Maximum Pain Relief 500,” said Ben Blessing, EVP of Marketing, Blue-Emu. “We find it very humbling to partner with the Sovah Health family which is made up of just an incredible group of people who continue to provide for those in need.”
In addition to the NASCAR hauler parade, Blue-Emu provided employees of the 220-bed facility located approximately 15 minutes away from the speedway with samples of Blue-Emu products.
“On behalf of the Sovah Health team, I’d like to thank the NASCAR team, Martinsville Speedway, and Blue-Emu for this recognition event,” said Tory Shepherd, Interim Chief Executive Officer, Sovah Health – Martinsville. “Every day, our team showed up to care for our neighbors, families, and friends. Over the last year, Sovah Health has continued to be on the forefront of this evolving pandemic. I am so proud of this team of healthcare heroes.”
Sovah Health – Martinsville has served as the official healthcare provider for Martinsville Speedway for over three decades. To learn more about Sovah Health, visit sovahhealth.com.
2021 NASCAR Season
Martinsville will host its first-ever three race weekend of night races on April 8-10. For the first time since 2010, the NASCAR Whelen Modified Tour will compete in the Virginia is for Racing Lovers 200 on Thursday, April 8 at 8:00 p.m. Martinsville will host a Cook Out 250 NASCAR Xfinity Series Dash 4 Cash race on Friday, April 9 at 8:00 p.m. and the Blue-Emu Maximum Pain Relief 500 NASCAR Cup Series race on Saturday, April 10 at 7:30 p.m.
Martinsville will once again host the penultimate races of the NASCAR Cup Series, NASCAR Xfinity Series, and NASCAR Camping World Truck Series seasons on Oct. 30-31. On Saturday, Oct. 30, Martinsville will host a doubleheader with the NASCAR Camping World Truck Series Playoff race at 1:00 p.m. and the Dead On Tools 250 NASCAR Xfinity Series Playoff race at 6:00 p.m. The NASCAR Cup Series’ Championship 4 will be set in the Xfinity 500 on Sunday, Oct. 31 at 2:00 p.m.
The ValleyStar Credit Union 300, the nation’s biggest, richest and most prestigious NASCAR Late Model Stock Car race, will return for an evening of intense competition on Sept. 25.
About Martinsville Speedway
Founded by H. Clay Earles in 1947, Martinsville Speedway is the only NASCAR track to host NASCAR Cup Series races every year since its inception in 1949. At .526 miles in length, the track annually hosts two NASCAR race weekends featuring the NASCAR Cup Series, along with the NASCAR Xfinity Series and/or NASCAR Camping World Truck Series. Martinsville Speedway also annually hosts the ValleyStar Credit Union 300, the nation’s biggest, richest and most prestigious NASCAR Late Model Stock Car race. For more information about Martinsville Speedway, visit martinsvillespeedway.com.
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series (NASCAR Advance Auto Parts Weekly Series) and three international series (NASCAR Pinty’s Series, NASCAR Peak Mexico Series, NASCAR Whelen Euro Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).
About NFI Consumer Products, Blue-Emu®
Nutrition & Fitness, Inc. (NFI Consumer Products) is an innovative consumer products company that manufactures, markets, and distributes the Blue-Emu® line of products for muscle, joint and skin conditions. Blue-Emu® products are made with real emu oil. In January of 2014, Gregory Pharmaceutical Holdings, Inc. purchased NFI Consumer Products and quickly capitalized on the Blue-Emu® following amongst consumers and expanded their advertising efforts to further accelerate the growth of the Blue-Emu® product line. In June 2014, Original Blue-Emu® Super Strength cream was recognized as the #1 selling over-the-counter muscle and joint cream in the United States. Under the leadership of CEO, Susan Gregory and guidance from EVP of Marketing, Benjamin Blessing, NFI has expanded the Blue-Emu® product line to include Blue-Emu® Continuous Pain Relief Spray, Blue-Emu® Maximum Arthritis Pain Relief Cream, and Lidocare and Blue-Emu® Pain Relief Patches. Today, NFI Consumer Products distributes the emu oil-based Blue-Emu® products throughout the United States, primarily through mass merchandisers, supermarkets and drug stores. The company currently distributes the Blue-Emu® product line through various retailers representing over 50,000 retail outlets. For more about Blue-Emu® by NFI, please visit www.blue-emu.com.