Comcast Celebrates Xfinity 500 Weekend At Martinsville Speedway With Free Tickets, Once-In-A-Lifetime Experiences For Fans And Surprise Community Donation

PHILADELPHIA – With the second annual Xfinity 500 returning on October 31st at Martinsville Speedway, Xfinity is celebrating the weekend by offering a host of experiences available through the Xfinity Rewards program and at local Xfinity retail locations.

“As a premier partner of NASCAR and the title sponsor of the Xfinity 500, we’re proud to offer NASCAR fans new and exciting ways to interact with their favorite sport,” said Matt Lederer, Comcast’s Vice President, Brand Partnerships and Amplification. “We want Xfinity 500 race weekend to be a moment where we celebrate our partnership with NASCAR by bringing fans closer to the sport and making a positive impact within the Martinsville community.”


As part of the new Xfinity Rewards program, both the Grand Marshal and Honorary Starter for the Xfinity 500 at Martinsville Speedway will be loyal Xfinity customers. In addition, hundreds of Xfinity Rewards members won tickets to attend the Xfinity 500 race weekend and a select group will get to experience behind-the-scenes access. In addition to on-site experiences, NASCAR Scanner is also free for all Xfinity Rewards members through Championship weekend, with more experiences to come in 2022. Xfinity Rewards is free and easy to join. Xfinity customers can visit to learn more.


Furthering Xfinity’s commitment to bring NASCAR fans closer to the sport they love, local Xfinity retail stores in Danville, VA (158 Holt Garrison Pkwy, Danville, VA 24540) and Lynchburg, VA (4010 Wards Rd Suite C, Lynchburg, VA 24502) will be giving away free tickets starting October 22nd on a first come, first served basis, while supplies last (no purchase necessary). Fans can stop by either store to pick up tickets (max 4 per person) and learn more about Xfinity products and services.


Coinciding with April’s Dash 4 Cash race at Martinsville Speedway, Xfinity officially unveiled the Boys & Girls Clubs of the Blue Ridge in Martinsville as a new WiFi-Connected Lift Zone.

In celebration of the Xfinity 500, Xfinity is partnering with Xfinity ambassador and NASCAR driver Kevin Harvick to participate in a virtual meet-and-greet and a special surprise at the club next Tuesday, October 26 at 4:00 p.m. ET. Lift Zones, which complement Comcast’s Internet Essentials program, are connected hubs in community centers throughout Comcast’s service area that provide free, high-speed Wi-Fi and hundreds of hours of digital skills training to students and area residents for distance learning, job hunting, telehealth services, and more.

“This is such a fantastic day for our students and the entire Martinsville community,” said Joanie Petty, Executive Director of The Boys & Girls Club of the Blue Ridge. “We’re thrilled to be a part of the Xfinity 500 and want to thank Comcast for its generous grant and donation, and years long commitment to digital equity in our community.”

“Our partnership with Xfinity continues to make the penultimate race of the NASCAR Cup Series season even bigger for NASCAR fans at Martinsville Speedway,” said 2020 Comcast Community Champion of the Year finalist Clay Campbell, Vice President of Mid-Atlantic Region of NASCAR and President Martinsville Speedway. “We are grateful for Xfinity’s commitment throughout the year to support the Martinsville and Henry County region to make a positive impact in the lives of families in our community.”

Sunday’s Xfinity 500 will decide which drivers will be moving onto the final “Championship 4” in the Cup Series Playoffs. The Xfinity 500 start time is 2:00 p.m. ET Sunday, October 31st. NBC will broadcast the race with radio coverage from MRN and SiriusXM NASCAR Radio.


About Project UP & Comcast’s $1 Billion Commitment to Advancing Digital Equity  

For over a decade, connecting more people to the Internet and the technology they need to participate and excel in an increasingly digital world has been a core focus for the company. Looking toward the next ten years, Comcast is building on that foundation and expanding its impact through Project UP, a comprehensive initiative to advance digital equity and help build a future of unlimited possibilities. Backed by a $1 billion commitment to reach 50 million people, Project UP encompasses the programs and community partnerships across Comcast, NBCUniversal, and Sky that connect people to the Internet, advance economic mobility and open doors for the next generation of innovators, entrepreneurs, storytellers and creators. For more information on Project UP and the latest news on efforts to address digital inequities, including the recent expansion of the Comcast RISE Investment Fund to provide millions in grants to small business owners of color and investment in research to increase diversity in the technology and digital fields, visit

About Internet Essentials

Internet Essentials is Comcast’s signature digital equity initiative and the nation’s largest and most comprehensive broadband adoption program. In 10 years, it has helped connect 10 million low-income Americans to broadband Internet at home, most for the very first time. It has a comprehensive design that addresses each of the three major barriers to broadband adoption. This includes multiple options to access free digital literacy training in print, online, and in person; the option to purchase a heavily subsidized, low-cost Internet-ready computer; and low-cost, high-speed Internet service for $9.95 a month, plus tax. The program is structured as a partnership between Comcast and tens of thousands of school districts, libraries, elected officials and nonprofit community partners. For more information about Internet Essentials and Comcast’s commitment to education and digital equity, please visit To apply, visit or call 1-855-846-8376 for English or 1-855-765-6995 for Spanish.

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit for more information.

About Martinsville Speedway

Founded by H. Clay Earles in 1947, Martinsville Speedway is the only NASCAR track to host NASCAR Cup Series races every year since its inception in 1949. At .526 miles in length, the track annually hosts two NASCAR race weekends featuring the NASCAR Cup Series, along with NASCAR Xfinity Series and NASCAR Gander RV & Outdoors Truck Series races in the fall. Martinsville Speedway also annually hosts the ValleyStar Credit Union 300, the nation’s biggest, richest and most prestigious NASCAR Late Model Stock Car race. For more information about Martinsville Speedway,


The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series (NASCAR Advance Auto Parts Weekly Series) and three international series (NASCAR Pinty’s Series, NASCAR Peak Mexico Series, NASCAR Whelen Euro Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit and, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).