Dead On Tools announcement
Mar 2, 2021

Martinsville Speedway & Dead On Tools Strike Partnership on Entitlement of Penultimate NASCAR Xfinity Series Playoff Race, Dead On Tools 250

Posted In NASCAR

MARTINSVILLE, Va. (March 2, 2021) – Martinsville Speedway and Dead On Tools strike an agreement on the entitlement for the penultimate NASCAR Xfinity Series Playoff race on Oct. 30. Dead On Tools is now the Official Hand Tool & Tool Belt of Martinsville Speedway. The official name of the Xfinity Series Playoff race will be the Dead On Tools 250.

“Martinsville Speedway is one of the toughest tracks in NASCAR, so it is fitting to partner with a brand known for making a strong, innovative product in Dead On Tools,” said Martinsville President Clay Campbell. “We look forward to action of the Dead On Tools 250 as part of another historic race at Martinsville Speedway.”

Martinsville will host the penultimate race of the Xfinity Series Playoffs for the second consecutive season on Saturday, Oct. 30. The Dead On Tools 250 will be a short track battle to set the field for the Xfinity Series Championship the following week at Phoenix Raceway.

To download the Dead On Tools 250 logo, click here.

“We are proud to partner with one of the toughest, historic tracks in NASCAR for the Dead On Tools 250 at Martinsville Speedway,” said Brian Ranallo, Marketing Manager, Dead On Tools. “In the Dead On Tools 250, we know the NASCAR Xfinity Series Playoff competitors will do some of their best driving to lock in their spot in the championship field. We are proud to have Dead On Tools be a part of the NASCAR Playoffs!”

Dead On Tools was born on the jobsite. Fate struck when the original engineer created one of the lightest, most powerful hammers on the market. Instantly, the tool became an industry favorite on job sites throughout the country, and Dead On Tools became a household name. Soon after, additional hand tools started development like the Exhumer nail puller series and the ever-popular Annihilator wrecking bars.

Today, Dead On Tools still carries its namesake hand tools, but has focused intently on mastering professional tool belts and storage gear. Dead On Tools has taken the time to carefully craft the industry’s leading work and storage gear, while listening to the end user’s needs. Dead On Tools prides itself with producing products that aim to help each individual Live Life Out Loud.  

To learn more about Dead On Tools and its best-in-class products, visit deadontools.com.

2021 NASCAR Season

Martinsville will host its first-ever three race weekend of night races on April 8-10. For the first time since 2010, the NASCAR Whelen Modified Tour will return on Thursday, April 8. Martinsville will host a NASCAR Xfinity Series race on Friday, April 9 at 8:00 p.m. and the Blue-Emu Maximum Pain Relief 500 NASCAR Cup Series race on Saturday, April 10 at 7:30 p.m.

Martinsville will once again host the penultimate races of the NASCAR Cup Series, NASCAR Xfinity Series, and NASCAR Camping World Truck Series seasons on Oct. 30-31. On Saturday, Oct. 30, Martinsville will host a doubleheader with the NASCAR Camping World Truck Series Playoff race at 1:00 p.m. and the Dead On Tools 250 NASCAR Xfinity Series Playoff race at 6:00 p.m. The NASCAR Cup Series’ Championship 4 will be set in the Xfinity 500 on Sunday, Oct. 31 at 2:00 p.m.

The ValleyStar Credit Union 300, the nation’s biggest, richest and most prestigious NASCAR Late Model Stock Car race, will return for an evening of intense competition on Sept. 25.

NASCAR race tickets are available for purchase today via phone at 877-RACE-TIX or online at martinsvillespeedway.com. Fans can view the full 2021 NASCAR Cup Series, NASCAR Xfinity Series, NASCAR Camping World Truck Series schedules and purchase tickets at nascar.com/tickets.

Stay connected to Martinsville Speedway on Facebook, Instagram and Twitter.

About Dead On Tools

Dead On Tools: A collision of serious tool using professionals and a lifestyle lived out loud. Dead On Tools sets the highest standard for precision tools and work gear products in the industry today, representing innovation and quality that was born from actual users in the trade. Dead On Tools is headquartered in the Midwest and distributes professional tools and work gear products throughout North America.

About Martinsville Speedway

Founded by H. Clay Earles in 1947, Martinsville Speedway is the only NASCAR track to host NASCAR Cup Series races every year since its inception in 1949. At .526 miles in length, the track annually hosts two NASCAR race weekends featuring the NASCAR Cup Series, along with the NASCAR Xfinity Series and/or NASCAR Camping World Truck Series. Martinsville Speedway also annually hosts the ValleyStar Credit Union 300, the nation’s biggest, richest and most prestigious NASCAR Late Model Stock Car race. For more information about Martinsville Speedway, visit martinsvillespeedway.com.

About NASCAR

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).


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