Cook Out Joins Forces With Martinsville Speedway as Spring NASCAR Cup Series Race Entitlement Partner

The southern fast-food chain previously sponsored Cup Series races at Richmond Raceway and Darlington Raceway


MARTINSVILLE, Va. (January 18, 2024) – Martinsville Speedway announced today that Cook Out will serve as entitlement partner for the NASCAR Cup Series Spring race, the Cook Out 400, on Sunday, April 7 at 3:00 p.m. ET.


This is familiar territory for the beloved fast-food chain as they previously sponsored Cup Series races at both Richmond Raceway and Darlington Raceway.


“Cook Out has quickly become a premier partner in NASCAR and we certainly look forward to welcoming them to our spring race weekend this year,” said Martinsville Speedway President Clay Campbell. “Cook Out has provided their customers with a high-quality and enjoyable product for decades, and that’s something we pride ourselves in doing as well. Plus, we know a thing or two about signature menu items here at Martinsville Speedway, so it’s safe to say we have a lot in common with the newest member of our team.”


Cook Out, founded in 1989, has always been known for their fresh burgers, hot dogs, chicken sandwiches, barbecue and over 40 flavors of milkshakes. The “Cook Out Tray” is a signature menu selection which includes your choice of a combination of entrees, sides, and a drink or milkshake. The fast-growing chain now has over 300 locations operating across 10 different states (Alabama, Georgia, Kentucky, Maryland, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia).


“NASCAR has always been a driving force in our family for many generations, starting with fond memories of attending races at Daytona with my Dad, Uncle Doug, and Grandaddy. Now Dad and I bring my own sons, Max and Roo, to the races,” said Cook Out President & CEO Jeremy Reaves. “Because of that, we are thrilled to once again partner with Martinsville Speedway and look forward to bringing families together, including ours, at the Cook Out 400 on April 7.”

The Cook Out 400 is part of a thrilling triple-header race weekend taking place at Martinsville Speedway in the spring.


The NASCAR CRAFTSMAN Truck Series kicks off the weekend of racing on Friday, April 5 at 7:30 p.m. ET, and the excitement continues Saturday, April 6 with the NASCAR Xfinity Series race at 7:30 p.m. ET. The weekend comes to a close on Sunday, April 7 at 3:00 p.m., with the Cook Out 400, all at the historic half-mile venue known to bring the action.


Tickets for the upcoming race weekend are available for purchase via phone at 877-RACE-TIX or online at


Fans can stay connected to Martinsville Speedway on Facebook, Instagram, Twitter and the NASCAR Tracks App.


About Martinsville Speedway

Founded by H. Clay Earles in 1947, Martinsville Speedway is the only NASCAR track to host NASCAR Cup Series races every year since its inception in 1949. At .526 miles in length, the track annually hosts two NASCAR race weekends featuring the NASCAR Cup Series, along with NASCAR Xfinity Series and NASCAR CRAFTSMAN Truck Series races in the fall. Martinsville Speedway also annually hosts the ValleyStar Credit Union 300, the nation’s biggest, richest and most prestigious NASCAR Late Model Stock Car race. For more information about Martinsville Speedway, visit



The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Mexico Series, NASCAR Pinty’s Series (Canada), NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races annually in 12 countries and more than 30 U.S. states. For more information visit and, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).